Motivation Focus areas Idea submission

Wow the world with innovation

We strive for products and services that parents, children and all future generations will love. Got an idea yourself you want to share?

Let's start with having a chat

Most passionate about

Areas we want to change for the better

Playful development

We solve challenges to motivate children to learn and experience through play at home.

Circular economy

We make parents rethink consumption and product choice, for more sustainability of your children's future.

Informed parents

We create reliable information and knowledge about child education and equipment for (first time) parents.

Child wellbeing

We help parents regain peace of mind in situations where they believe they may be losing control of their child's health.

Outdoor boom

We would like to meet the changing lifestyles, such as more time spent outdoors and more travel by families, through new children's products.

What drives us

Here’s to beginners

Innovation at Stokke is all about searching for ways to make early childhood development easier and less stressful for parents

Join the innovators
who are already working with Stokke

What’s your view?

We’re curious to hear about your early concepts

in the making and everything ready to ship.

Call for innovation

Boost your ideas to the next level

We’d love to hear from you and assist you on your way to changing people's lives for the better.

Go this way to submit an idea

Why participate

Elevate your ideas with the help of our strong network, established workflows and caring customers.

Submission

Whether it's an idea, a rough concept, finished product or anything in between, we look forward to your submission through our digital idea platform.

About 5 minutes

Initial Review

Our team of innovation experts will initially review, discuss & categorize your submission, and then give feedback.

2-4 weeks

Expert Review

Experts from relevant departments within Stokke review your submission in full detail and give feedback.

4-8 weeks

Invitation

If our expert feedback is positive, we look forward to meeting you in person or virtually and getting to know you!

Why participate

Elevate your ideas with the help of our strong network, established workflows and caring customers.

Submission

Whether it's an idea, a rough concept, finished product or anything in between, we look forward to your submission through our digital idea platform.

About 5 minutes

Initial Review

Our team of innovation experts will initially review, discuss & categorize your submission, and then give feedback.

2-4 weeks

Expert Review

Experts from relevant departments within Stokke review your submission in full detail and give feedback.

4-8 weeks

Invitation

If our expert feedback is positive, we look forward to meeting you in person or virtually and getting to know you!

Open for creatives of all kind

Startups

Parents

Entrepreneurs

Inventors

Tinkerers

Universities

Agencies

Creating sustainable new business means finding the best compromise between creating something customers love and something that brings the company forward - to keep a long-term relationship on equal footing

Peter Brugger

You can't tackle the future alone – and neither can we. That's why we always work in teams and foster collaborations with an open innovation approach – internally and externally.

Victoria Erdbrügger & Nick Huijs

It’s rare to find a (virtual) room filled with innovators relentlessly searching for ways to improve families’ lives. Take any opportunity to meet the team, see their magic in action, and watch them transform the industry one day at a time.

Franzi Sessler

loopi is excited to venture into uncharted territory with Stokke. The circular economy for consumer goods is a complex and new topic for all industries. As a circular economy start-up, it is a pleasure for loopi to collaborate with Stokke. We are convinced that this collaboration will foster innovation that is essential to the Circular Economy.

Mirco Egloff

The team at Stokke has their hearts and ambitions in the right place — helping parents and children experience the joy of growing together while keeping our planet healthy for generations to come. No doubt, others will follow their lead!

Tony Gui

How we get things done

Sneak peek into our innovation process

In innovation we deal mostly with new and complex challenges and many uncertainties. Our process is designed to uncover real human needs, reduce risks along the innovation journey and deliver tangible results with limited resources in a short space of time.

Empathize

We start by observing and listening to real people about their problems and challenges. This enables us, with the help of a set of research methods, to frame the problem space and gather initial evidence for problem fields.

Ideation

We generate a wide variety of creative, original and diverse ideas that address the previously identified user needs and challenges. In a next step we narrow down the quantity of ideas by applying a set of evaluation methods to extract the most promising set of ideas.

Exploration

We refine ideas to concepts with a testable value proposition and a business model. We test the concepts for problem-solution fit, try to learn about the most critical hypothesis with focus on desirability, viability & feasibility and finetune the value proposition and business model accordingly.

Validation

Here the ideas and concepts must proof if they can survive contact with the real word. We build experiments and MVPs to learn more and validate if the created value propositions and business models are true.

Introducing the innovation team